Home Improvement | Construction Tips | Golfing | Boating.

Make the product impossible to ignore.

Go Build Stuff turns tools, products and practical ideas into useful videos people stop for, learn from and send to somebody else.

Sam Irwin installing a deck railing while a camera films the project
Built for attentionProblem-first. Product-forward. Useful.
5MTotal followers
72M+Average monthly video views
150KProfile visits per month
10KLink clicks per month
Audience at a glance

Media kit.

Reach, engagement, channel audience and selected past partnerships—all in one page.

Go Build Stuff media kit showing 5 million total followers, monthly reach, engagement, platform audiences and past brand partnerships
Go Build Stuff audience and partnership overview.
What we make

Services that move.

From one high-impact product story to an always-on content partnership, every deliverable is built around the reason a real person should care.

01

Creator campaigns

Native product integrations built for the Go Build Stuff audience, with the hook, demonstration and call to action designed as one story.

Short-form videoCross-platformStory support
02

Long-term partnerships

A steady cadence of content that builds familiarity instead of gambling everything on one post. We plan the creative runway and keep the product in motion.

Monthly contentCategory exclusivityUsage rights
03

UGC + brand video

Product demonstrations, explainers and corporate video produced for your channels—clear enough for the customer and polished enough for the brand.

UGCProduct demosLong + short form
04

Social strategy

Practical consulting grounded in the same problem-first formats used to grow an audience of more than five million followers.

Content auditHook developmentCreative direction
The creative advantage

We lead with the problem—not the pitch.

01Show the frustration in the first two seconds.
02Let the product prove the claim on camera.
03Make the payoff clear with the sound off.
Repeatable hook system

Useful beats polished.

The strongest ideas solve a recognizable jobsite or homeowner problem fast—then earn the product message through proof.

Made for the feed

Silent-friendly by design.

Clean visual storytelling, strong on-screen context and product action that reads before a viewer ever turns the sound on.

Camera and audio rig filming a deck-building project
Production meets the project.
Sam Irwin working on the framing of a raised deck
Real work. Real proof.
Power tools arranged beside a camera rig on a construction set
Products shown in context.
How it works

From brief to feed.

A direct process keeps approvals clean and protects the creative idea that makes the content work.

01

Align

Audience, goals, product truth, guardrails and the one action the campaign should drive.

02

Concept

We turn the brief into a useful, native story with a clear hook and visible payoff.

03

Produce

Direction, filming, editing, captions and brand review are handled as one creative system.

04

Launch

Content goes live on the agreed channels with reporting and a path to build on what hits.

Ways to work together

One build or the whole runway.

Choose a focused campaign or build a longer partnership with room to learn, repeat and compound.

Campaign

For launches, seasonal moments and products that need a sharp introduction to a massive hands-on audience.

  • Custom concept and production
  • Platform-native creator content
  • Clear approval and launch plan

Partnership

For brands ready to build recognition and trust over multiple creative swings—not just rent one moment.

  • Monthly creative cadence
  • Multi-platform distribution
  • Performance-led iteration

Before we build.

Campaigns can be shaped for TikTok, Instagram, Facebook, YouTube, Snapchat and Threads. The exact mix depends on the story, audience and deliverables.

Yes. UGC, product demonstrations and longer-form brand video can be produced for use on your own social, web and campaign channels.

Usage can be included in the project scope. Tell us where, how and for how long you plan to use the work so the proposal reflects the right rights.

Pricing is based on the creative scope, platforms, usage, exclusivity and timeline. Share the brief and we’ll recommend the cleanest package for the goal.

Start a project

LET'S BUILD SOMETHING TOGETHER.

Partnership inquiries, media requests, and custom integration conversations.

Bring us the product. We'll find the story.
Send the goal, timing, deliverables and what makes the product worth stopping for.

Contact us with your idea.